Pininfarina of America ensured that the Miami Beach felt some love too this Valentine's Day as they sponsored and participated in a Beach Clean Up.
While the internet was busy planning a grand romantic gesture, Pininfarina of America stepped in to show their support and love to their local community and the planet by cleaning up a beach. They did this in conjunction with a non-profit organisation based in Miami called Clean This Beach Up, which organised the event on Valentine's Day.
Redefining romance and giving their own spin to Valentine’s, 76 volunteers, including Pininfarina team members, FIU students, and family members dedicated their day to the environment. They collected trash and cleaned the beach along the FIU Biscayne Bay Campus, in North Miami, Florida.
Surrounded by dense mangroves - one of the most productive and biologically diverse ecosystems on the planet - the FIU Biscayne Bay Campus was carefully selected by CTBU as a large amount of microplastics wash up on these shores during high tides. Mangroves enormously serve the local community as they help stabilise Florida’s coastline, prevent erosion, and provide natural protection by absorbing storm impacts during extreme weather and hurricanes. All in all, they are simply magical forests that not only shield us from harm but also help us dive into nature’s secrets.
However, activities such as dredging, filling, and water pollution due to herbicides are a threat to these magical forests. What’s worse is that when mangrove forests are destroyed, they release dangerous amounts of carbon dioxide in the air, contributing to climate change.
Comprising youth to senior volunteers (ranging from six to sixty plus in age), the team of volunteers at the beach collected over 300 pounds (136 kgs) of litter, including single-use plastics, styrofoam, fishing nets, and microplastics within a few hours. Not only was this group activity fun, but they also got to know their local ecosystem and their community better.
In the words of Claudio da Soller, SVP and General Manager of Pininfarina of America, "Being in Miami, these are issues that pertain to us and our local community. As Pininfarina of America and as a global design house, we believe in a sustainable future. It is our responsibility to join such initiatives where we can actively support and take care of our environment". Additionally, we have created an alliance against ocean plastic by collaborating with Aquafil, a brand responsible for collecting plastics found in the ocean and converting them into durable, high-quality textiles.
Since its inception in 2019, CTBU has collected an impressive 41,000 pounds (18,600 kgs) of marine debris from South Florida’s shorelines and waterways. They host weekly events to educate the community about plastic pollution and other environmental issues along with offering local residents and businesses an opportunity to give back.
It’s through activities such as these, we show that while it's up to us to spread the love to everyone who is near and dear to us, it is also up to us to make the environment better.