Name Reveal for Tractors under the Name OJA

Mahindra’s Farm Equipment sector sells 33,622 Units in India during March 2023

Clocked highest ever annual sale in FY’23 crossing 4 lakh units (Domestic + Exports) Mumbai, April 3, 2023: Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for March 2023. Domestic sales in March 2023 were at 33,622 units, as against 28,112 units during March 2022.

Krish-e launches IoT based Smart Kit for farm equipment

With the Krish-e Smart Kit, Mahindra aims to track and digitise every acre and kilometre of rental activity carried out in the country Mumbai, March 30, 2023: Krish-e Mahindra’s AgTech business launched the Krish-e Smart Kit (KSK). An after-market device, the Krish-e Smart Kit is the first-of-its-kind smart device that provides equipment owners with detailed insights of their tractors and farm equipment, through GPS enabled time tracking and remote monitoring of various parameters from the comfort of a smart phone.

Mahindra celebrates International Women's Day with the launch of #DeshkiShakti

Mumbai, March 8, 2023: Mahindra Tractors, part of the Mahindra Group and the world's largest tractor manufacturer by volume, today celebrated International Women’s Day with the launch of a new digital film #DeshkiShakti. The new digital film highlights the role of women in farming, as successful farmers, decision makers and entrepreneurs.

A pebble that caused ripples of change

Swaraj Tractors’ ‘Project Pani’ initiative, which revives traditional community ponds, has ensured yearlong availability of drinking water to over 15,000 people and 16,000 livestock at Masuda and Bhinai, in Rajasthan The traditional community ponds of Rajasthan have numerous stories to tell – of valorous kings, feisty queens, court intrigues, love and deceit. A long time ago, these water bodies served as the hub of Rajputana’s culture, politics and civil society. On their shorelines have the minstrels written some of those soulful ballads that are sung even today.

Mahindra’s Farm Equipment Sector Sells 24,619 Units in India during February 2023

Mumbai, March 1, 2023: Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for February 2023. Domestic sales in February 2023 were at 24,619 units, as against 18,910 units during February 2022. Total tractor sales (Domestic + Exports) during February 2023 were at 25,791 units, as against 20,437 units for the same period last year. Exports for the month stood at 1,172 units.