If there’s one thing we’ve learnt as the world’s largest tractor manufacturer, it is that a tractor is much more than just a motor and four wheels. It is a metaphor for success. A source of not just a livelihood, but pride too. A driver of ambition and fulfilment. And in the words of a customer, “A dream come true.”
Leading a mechanized revolution, one tractor at a time
The Yuvraj is leading to a leap forward for not just small-scale farmers, but established ones too. From grape intercultural operations to cultivating and moving crops, or as a rotavator and a boom sprayer, it boosts productivity, allowing farmers to let go of bullocks and traditional techniques and pivot into a new mechanized era. This perhaps is the greatest impact of the Yuvraj — the generational shift of farmers from one era to the next.
As we continue to drive positive changes in farming in over 50 countries, the Yuvraj is a manifestation of our can do, will care attitude. With over 200,000 units sold, it is today available in three models to suit the smallest needs of every small-scale farmer.