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The Legend JAWA is Reborn

The iconic motorcycle brand of the 1960s and 70s’ India, JAWA, is all set to enthrall bikers after almost a decade, with its return to the Indian market today. The legendary bikes, which became a hit in Europe in the 50s and 60s, were brought to India and locally manufactured by two Parsi entrepreneurs – Rustom and Farrokh Irani. The first of the reborn JAWA bikes, 300 Classic Roadster will roll out of the Mahindra two-wheeler facility in Pithampur, outside Indore.

Let us take a look at Jawa’s historic journey:

  • JAWA is a Czech brand owned by Jawa Motorcycle Company, founded in the 1920s by a Prague-based engineer, Frantisek Janecek.
  • In 1929, Frantisek bought the motorcycle division of the famous German manufacturer, Wanderer, and combined the first two alphabets of Janecek and Wanderer, thus christening the brand as JAWA.
  • With their shift-drives and steel frames, the earlier JAWA bikes were an instant hit in Europe primarily in the international motorcycle racing circuits of the 1950s and ‘60s.
  • JAWA bikes first arrived in India as imports in the 1950s
  • Rustom and Farrokh Irani’s company, Ideal Jawa India Ltd, caught the early fancy of the titular Mysore ruler King Jayachamaraja Wodeyar, who inaugurated the factory in 1961 in Mysore.
  • In the early 1970s, when the licensed collaboration with JAWA expired, the Parsi entrepreneurs started making their own bikes, under the new name, Yezdi, after the province in Iran where their ancestors lived.
  • These Yezdi bikes achieved an even more significant cult-following in the 1970s.
  • The bike’s dream run, though, lasted less than 15 years. The government’s decision to open up the motorcycle sector to foreign competition in the early 1980s led to a decline in sales and productivity and the eventual shutting down of production in 1996.
  • In India, JAWA Motorcycles is now owned by Classic, which was formed in 2015 to reintroduce iconic brands. M&M became the majority shareholder with a 60 % stake in Classic Legends Ltd. and signed an exclusive brand license agreement for the JAWA brand.
  • The iconic bike will have a four-stroke, 293cc single-cylinder liquid-cooled engine and will be manufactured at Pithampur in Madhya Pradesh at M&M’s existing two-wheeler facility.
  • The first of the reborn JAWA bikes 300 Classic Roadster will roll out of the Mahindra two-wheeler facility in Pithampur, outside Indore, on Pithampur, outside Indore, today. this year.

Anand Mahindra, Executive Chairman, M&M, tweeted, “When you have a chance to resurrect a legendary brand and build new stories around it, business becomes much more than profit – it’s fun.”

Official Trailer of Jawa Motorcycles


Innovation, the Mahindra Way!

Mahindra recently hosted the Mahindra Innovation Mela, an annual event, at their Worli office in Mumbai. More than 2,000 employees and 650 teams competed for the top spot at the exhibition, with only 31 teams making it to the mega finals of Innovation.

Senior leaders from Mahindra Group were jury members for this innovation platform which combined fun, creativity, intelligence and path-breaking disruption. The Mela encouraged employees to tap into their creative potential

while they inspired fellow colleagues to be more creative. The platform also became a forum for conversations between businesses to discover synergies to collaborate in the future.

The Mahindra Innovation Mela evaluated cutting-edge work in process, offerings, business models and new business ideas. Winners were be felicitated at the Rise Awards 2018 across four categories – process, product, business model and the unconventional failed innovation.


Tech Mahindra and Rakuten Team Up for 5G Disruption

Tech Mahindra and Japanese telecom firm Rakuten Mobile Network have come together to set up (4G & 5G) software-defined laboratories in Tokyo and Bengaluru to unlock a hyper-connected future designed by collaborative disruption.

The state-of-the-art network labs will enhance customer experience for users while it leverages Tech Mahindra's capabilities in the 5G domain-Network of Future, IT, Cloud and enterprise applications.

These futuristic labs will power Rakuten's vision to create a fully automated 5G-ready network with simulators and specialized equipment that open up a whole new world of possibilities for customers. Both the facilities begin their testing with the fourth-generation network in 2018.

C.P. Gurnani, Managing Director & Chief Executive Officer, Tech Mahindra, said, “5G has the capability to unlock unprecedented opportunities in every industry vertical and domain. Our collaboration with Rakuten will help us further drive innovation in the 5G space, and enable us to enhance customer experience and lead the transformation in mobile network technology from the forefront.”

Mickey Mikitani, Chairman, President and CEO, Rakuten, Inc. added, “Rakuten is on the path to launching the most disruptive innovation in the mobile industry to date, delivering unprecedented convenience to users across our ecosystem of over 70 e-commerce, fintech and communications services. As we prepare for this launch, we are very excited to collaborate with Tech Mahindra.”


Targeted Tractors for Brazilian Farmers

At the prestigious Expointer Farm Show this year in Porto Alegre, Brazil, Mahindra’s Brazil unit created a big impression as it presented its first prototype of narrow tractor to the world. Developed entirely by Mahindra Brazil engineering team, the new mean machine tractor is designed for narrow agricultural applications, and is power-packed with multi-tasking functionality. This launch will expand the specialty tractor portfolio for vineyard, coffee and orchard producers in the future.

For the last 150 years, Brazil has been the globe's largest coffee producer accounting for 25% of supply worldwide, and is the third largest cultivator of fruits. The majority of coffee farms in Brazil are less than ten hectares in size and efficient cultivation of these narrow crops requires small and maneuverable tractors with powerful engines.

With a tighter turning radius than its predecessors, the Mahindra Brazil narrow tractors reduce chances of damaging crops planted in narrow rows. Although smaller in dimension, the new line of narrow tractors are extremely powerful and capable of punching above weight in challenging conditions.

Jak Torretta, General Director of Operations, Mahindra Brazil, said, “The number one selling tractors in the world have been investing in Brazil, bringing new products to the portfolio (26 to 95cv) that are locally made. These products will not only be suitable for agriculture in Brazil, but can also be exported to other markets.”

 Tweet of the Week

Mahindra Rise

Our aim of becoming carbon neutral by 2040 has been set in motion! We are thrilled that our manufacturing plant in Igatpuri has taken the first, bold step to #RiseAgainstClimateChange. #RiseForGood

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