Life has definitely changed for the better for the women of Rangana Koppalu village in Karnataka’s Hunsur taluk, admits Mangala Gowri. One of the many women who shoulder the responsibilities of home and hearth in rural India, 41-year-old Mangala is today a self-confident woman who takes her own decisions.
The change has been brought about by Mahindra’s Prerna Initiative which has empowered women like Mangala and given them the confidence to be independent decision makers. The Prerna Initiative was launched by Mahindra & Mahindra in Odisha in October 2017 and later expanded to Madhya Pradesh, Maharashtra and Karnataka.
The Mahindra Group has partnered the Central Institution for Women in Agriculture, Indian Council for Agricultural Research, BAIF Development Research Foundation and the NGO Pradhan for the Prerna Initiative.
Each Prerna cluster comprises 100 ‘Champion’ women farmers, who each train 10 other women. Each cluster, therefore, covers 1,000 women. The women are trained to use gender-neutral, easy to use farm tools such as a battery sprayer which increase farm productivity and income while reducing drudgery. The women are also taught to prepare organic fertilisers and pesticides at home using locally available resources.
“Through Prerna, we aim to empower women farmers with the necessary opportunities, training and equipment to be better skilled and more productive in farming operations,” says Rajesh Jejurikar, President, Farm Equipment Sector (FES), Mahindra & Mahindra.