Priced to Impress
Available in two variants, the AX series will retail from Rs 9.8 lakh pan-India, while the LX series will begin at Rs. 12.49 lakh. “We believe our attractive pricing will appeal to adventure lovers as also to urban lifestyle seekers,” explained Mr Rajesh Jejurikar, Executive Director, Auto & Farm Sectors, Mahindra Ltd.
The Thar embodies the value of Exploring the Impossible. Designed and engineered in India to ensure a wider appeal thanks to its ability to be as comfortable on paved roads, as off-road, the All-New Thar comes with a variety of upgrades to both the interiors and exterior.
Anticipation had been building up among auto enthusiasts, and the unveiling caused the All-New Thar to trend at #3 nationwide on Google Trends. Bookings opened on Founders’ Day, and the response has been phenomenal. In just four days since its launch, there have been 3.3 lakh visitors to the Thar website, 36,000 enquiries and over 9,000 bookings, making the All-New Thar the only SUV in the 4x4 lifestyle category to touch this milestone within such a short timespan.